Our Team
We believe in the team concept to build the Colorado General Office...the key to our success is
the field organization. We believe in a field operation that emphasizes quality recruiting of
agents. We are dedicated to providing the best management development at New York Life. It is
the Manager's responsibility to train, support and develop our team. The manager must find,
recruit, and train second-line management. We believe that as sales management performance goes,
"so goes" the growth of the Colorado General Office.
David Hughes, MBA, CLF, LUTCF
Managing Partner
(303) 744-2000 | Denver
David joined New York Life in 2001 and worked as an agent in the Mobile and New Orleans
General Offices for five years. David was promoted to Partner in 2006 where he earned
several company recruiting and leadership awards.
In October 2009, he was named Managing Partner of the Mobile General Office and charged
with the task to “Grow the Coast.” In his final two years of service on the Gulf Coast,
they won twelve National Production trophies.
David was then promoted to Managing Partner of the Covina Valley General Office in March
2013. In 2014 Covina Valley won “View From The Top” and finished with the #8 GPA (Growth,
Profitability & Accountability) nationally. In 2021 Covina Valley grew to become the #15
office in the country. He proudly served on the Managing Partners Advisory Council (MPAC)
from 2020-2022. In October of 2023 David was appointed as the Managing Partner of New York
Life’s Colorado General Office. His commitment to providing a collaborative environment to
the elite financial professionals of Colorado aligns with the collective vision of
developing the premier financial services organization in our state.
David is supported by his wife of 22 years, Melissa and their two children Charlotte and
Alex. You can reach out to him directly at DRHUGHES@newyorklife.com
Roman Hubbard
Executive Partner
(970) 266-7520 | Fort Collins
Roman A. Hubbard is an Executive Partner for New York Life Insurance Company in Colorado.
Roman joined New York Life as an agent in July of 1997 in the Colorado GO, where he
became Rookie of the Year. He has been a Sales Manager, Partner, Senior Partner in 2008
and Co-Managing Partner in 2015 serving in the role until 2019. He is now serving as an
Executive Partner in the Fort Collins Sales Office. He is a member of NAIFA and on the
Board for the Monfort College of Business Alumni Association. Roman attended the
University of Northern Colorado and graduated with a Bachelor's of Business Administration
degree with an emphasis in Marketing and minored in Mathematics. Roman enjoys coaching
youth football and baseball. Roman has been married to Erin for 17 years and they have
three children Sailor 16, Eastin 13 and Ceily 8.
Leroy Garcia, LUTCF
Executive Partner
(720) 300-5353 | Denver
Leroy Garcia is an Executive Partner with New York Life Insurance Company in Denver, CO.
A native of Colorado, Leroy started with New York Life in 2001 in the Denver
General Office. By 2004, Leroy was promoted to Partner. In 2013, Leroy was promoted to
Senior Partner and was recognized as the National Senior Partner of the Year which
highlights the best personal performance of an Executive/Senior Partner in five overall
categories. In 2015, Leroy was promoted to Co-Managing Partner of the Colorado General
Office, serving in the role until 2019. Currently, Leroy is serving as an Executive
Partner in the Colorado General Office.
Leroy is a current board member for Judi's House, an organization committed to helping
grieving families and children with programs and resources. He is the past Chairman and
board member for the Hispanic Chamber Education Foundation. He is also a former board
member for the National Association of Insurance and Financial Advisors (NAIFA) and the
Association of Latino Professionals in Finance and Accounting (ALPFA).
Prior to joining New York Life, Leroy attended Yale University, where he played football
and studied architecture.
Heidi Halus, MBA, LUTCF, CLU®
Senior Partner
(303) 910-3716 | Broomfield
A Colorado native, Heidi Halus has been with New York Life since 2001. Growing up in
Southern Colorado, Halus excelled in academics and athletics. She attended the University
of Colorado at Colorado Springs on a tennis and volleyball scholarship and graduated magna
cum laude with a bachelors of science in business administration. She went on to study and
work abroad and then graduated cum laude with a masters in business administration from
Florida Atlantic University.
A second-generation New York Life agent, Halus was promoted to Partner in 2005 and was
promoted to Senior Partner in September, 2014. She earned the Licensed Underwriter Trained
Consultant Fellow (LUTCF) designation in 2004 and the Chartered Life Underwriter (CLU)
designation in 2009. Earning Partner of the Year award for Colorado in 2012 and 2014,
Heidi is committed to hiring and mentoring individuals who have a passion for helping
people and want to achieve significance in their lives. She strives to continually improve
herself and the community. She has served on the board of the state and local associations
of the National Association of Insurance and Financial Advisors (NAIFA) from 2009 - 2011.
Heidi resides in the Denver Historic Highlands neighborhood with her husband, Tim, and
their son Niko. She enjoys getting away to the mountains, skiing, and hiking and is an
avid tennis player.
Kristen LaBate
Partner
(720) 381-9096 | Denver
Todd Miller
Partner
(406) 698-3015 | Denver
Mark C. Cook, LUTCF, CLU, ChFC
Sales Development Manager
(970) 402-0849 | Fort Collins
Justin Cordova
Sales Development Manager
(669) 203-4888 | Denver
JC is a Colorado native and began his career with New York Life in 2009. JC
collaborates with a highly talented team of professionals and ensures that every agent
he mentors is given the best opportunity to succeed. With the help of NYL's
comprehensive training program, JC guides new agents in their journey to a lifelong,
rewarding career. JC finds his passion and fulfillment through meeting new people,
coaching them, and supporting their growth and potential by developing a winning
game.
His long-term vision, perseverance, and ability to think outside of the box have earned
him numerous awards at NYL. In his tenure with the company, his successes include
New Organization Case Rate Leader: 2010, 2011, 2012, Rookie of the Year, Life All Star
Award: 2012, 2013, Centurion Award: 2011, 2012, Executive Council: 2011, 2012, 2013,
Latino Market 30-30-30 qualifier, AAMU Countdown to $10 Billion Incentive
Campaign qualifier: 2014, 2016, Development Manager Achievement Awards for Best
Percentage Sales Increase, New Org Retention, Life Case Rate Award: 2016, 2017, and
Life First Year Commissions and Retention in 2019.
JC earned his Bachelor’s in Business Administration in Marketing and Languages
Literature, and Culture from Colorado State University and Universidad de Alcalá in
Alcalá de Henares, Madrid, Spain. JC and his wife Nicole enjoy hiking in the great wide
open, discovering new trails off the beaten path, camping, and traveling the world.
Michael Cheslek
Corporate Vice President, Service
Michael grew up in Grand Rapids, MI and immediately following graduation took a position
as a middle school math and science teacher in Raleigh, NC where he taught for 7 years.
In 2013, he joined the New York Life family in the New Mexico General Office as an
Associate Service Leader. One year later Michael was promoted to the Service Leader role
in Minnesota and in 2021 Michael started helping the Montana General Office as their
interim Service Leader serving both General Offices.
Michael and his wife, Kristie, welcomed their daughter, Mackenzie, into their lives at
the beginning of 2020 and now spend a lot of time at their neighborhood playground. They
are into all things DIY and are avid foodies who love trying new restaurants and creating
new recipes. They can’t wait to start their next chapter in Denver and explore all the
city has to offer.
Norman Liu
Director, Agency Standards
Norman Liu is the Director of Agency Standards with New York Life Insurance Company in
Denver, CO. He relocated back to Denver and joined the firm in 2021.
Norman began his financial services career with Charles Schwab in New York and held
multiple roles in 20 years from Financial Service Representative to People Leader and most
recently as a Branch Manager. He also spent 9 years at TIAA where he led various teams in
the Contact Center and in its Wealth Management division.
Norman is a history enthusiast and enjoys travelling.
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